Every Fashionista's Dream MAGIC Las Vegas

Apparel Merchandising and Management

 Pomona Students at MAGIC Las Vegas

Last week AMM students from Pomona had the opportunity to attend the MAGIC, considered to be the global pillar of fashion tradeshows.  Over 60,000 industry insiders convene in Las Vegas to shop the ten markets to prepare for next years trends. This comprehensive marketplace covers the top men's, women's, and children's apparel, accessories, footwear, and resources. Over 120 countries attended to see all that MAGIC has to offer. 

At MAGIC, AMM students were able to observe future trends from fabric, to the finished products by the hottest brands and top designers and pretend to be buyers.

The visual merchandising in many of the vendor booths served not only to showcase their merchandise but also to present an ambiance for the theme and style of their brand. AMM students learned about tradeshows but the experience of walking through MAGIC cannot be learned in a classroom.

AMM students work together to conduct vendor research for ApparelScapes. Their goal is to look for merchandise that can be sold in the different ApparelScapes venues. AMM students must keep their target market, college students, in mind so that they select vendors that can be used for future purchases.

MAGIC was an experience that many AMM students will be able to use in their future careers. For some it was a glimpse of the kind of career they could have once they graduate.